Cookies are small text files that are placed on a computer, telephone or tablet. The cookies are read out by the browser (for example, Google Chrome, Internet Explorer, Safari, Firefox) when opening a page on the internet. The creator of a cookie decides what text files they want to put in said cookie.

As long as you don’t enter personal data on the site you’re visiting, the cookie can’t contain this information. There are direct and indirect cookies, also called first and third-party cookies. Cookies are generally not dangerous; they are not computer programmes and can’t be used to spread computer viruses.

My Brand also uses techniques similar to cookies, such as link tracking. In link tracking, elements are added to the URL, based on what we can recognize you by when you continue to our website from marketing emails.